Q1：我们所服务的消费者/用户是谁？他们在哪里？具备什么特征？ Who are the consumers/users we serve? Where are they? What are the characteristics?

Q2：我们的用户正在怎样使用我们的产品或服务？使用频次？使用场合？与谁一起共享？How are our users using our products or services? Frequency of use? Where to use it? With whom?

Q3：我们的用户正在怎样使用我们的或竞争对手的产品或服务？使用频次？使用场合？与谁一起共享？How are our users using our or competitors 'products or services? Frequency of use? Where to use it? With whom?

Q4：我们的用户对我们或者竞争对手提供的产品或服务是否满意？谁满意？谁不满意？满意什么？不满意什么？ Are our users satisfied with the products or services provided by us or our competitors? Who is satisfied? Who is not satisfied? What are you satisfied with? What are you not satisfied with?

Q5：我们应当如何提高我们的用户忠诚与推荐？如何保有市场份额不被竞争对手侵蚀？如何扩大我们的市场份额？How should we improve our user loyalty and recommendation? How to keep market share from being eroded by competitors? How to expand our market share?

Q6：我们应该如何修复与不满意/抱怨客户之间的关系，让其爱上我们的产品或服务？How can we repair the relationship with unsatisfactory/complaining customers and make them fall in love with our products or services?

Q7：我们可以选择哪些渠道或媒介向目标客户推介我们的产品或服务？Which channels or media can we choose to promote our products or services to our target customers?