产品测试及策略研究

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Q1:产品经理提出的几个产品概念哪一个更受目标市场欢迎?Which of the product concepts proposed by the product manager is more popular in the target market?

Q2:产品概念应该具备哪些属性才能更好的吸引目标人群(满足他们的需求)?What attributes should a product concept possess in order to better attract the target audience (to meet their needs)?

Q3:目标人群对概念对应产品(或同类产品)的价格敏感度如何?How sensitive is the target population to the price of conceptual products (or similar products)?

Q4:我们应当如何改善、优化我们的产品属性(口味、功能等)以争取目标人群最大的认同?How should we improve and optimize our product attributes (taste, function, etc.) in order to achieve the greatest recognition of the target population?

Q5:我们应当如何设计我们产品的包装(风格、容量、使用方式等)?How should we design the packaging of our products (style, capacity, mode of use, etc.)?

Q6:我们应当如何规划产品的传递渠道(代理/直营、线上/线下等)?How should we plan the product delivery channels (agency/direct marketing, online/offline, etc.)?

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